About The Simple Idea

The Simple Idea is all about elegant solutions that make a big difference to people, projects and productivity.

Our philosophy is direct. We create software solutions around points of pain, irritation and stress that we have experienced ourselves, and observed in businesspeople, entrepreneurs and other busy individuals.

The Problems we Solve

We ask ourselves this question: where could a small help make a big difference to eliminate pain or – even better – unlock a world of time, possibilities or the potential to work or operate better?

The Simple Idea creates tools, applications and platforms which set out to solve simple, obvious and everyday problems for the SME business, online marketing and web development communities. All of these audiences share a need to utilise the web in a smart way, move fast to build their businesses and find better ways to sell and convert business online.

Our solutions

The Simple Idea is behind concepts including The Domain Dashboard, iPrioritize and FreshForms with more ideas in the pipeline.

How we work

The Simple Idea is constantly generating and supporting new ideas through a collaborative business model which embraces partnerships with SMEs, third party developers and platforms.  It utilises a broad range of open source and commercial development environments to create and publish elegant digital solutions to knotty, perennial problems.

The Origin

The Simple Idea is the brainchild of Simon Hedley, a prolific web marketing entrepreneur, and his company, the Psi Pi Group, which has been generating ideas since 1980. In 2000 it launched SimpleIdea.co.uk to provide not-for-profit hosting to help small businesses get their websites online in an associate cost environment, and this was one of the ideas that later generated The Simple Idea.

The Simple Idea, iPrioritize, The Domain Dashboard and FreshForms are trademarks of the Psi Pi Group Limited.

About Simon

Simon Hedley is a prolific and experienced web marketing expert who truly understands the needs of today’s businesses. He has a passion for, and deep understanding of, web dynamics, supported by over a decade’s experience in accounting, finance and management consulting, and he is a qualified Chartered Accountant.  He is a strong advocate of Whole System Thinking and uses this to help  other businesses as well as his own to create and optimise new products, services, concepts and online marketing ideas to create highly profitable business models.  He oversees a group of companies including Psi Thinking Limited and The Simple Idea Limited, focused on bringing smart business ideas alive online, with services spanning application development, training and strategic consulting.