The Simple Idea™

We help Incubate, Publish & Share Creative Ideas, People, Projects & Products.

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We believe that if we all agree to find and share the simple ideas that work
we can make the difference.

Simon Hedley | Strategic Alchemist
Founder of The Simple Idea™.

The Simple Idea is focused on one thing.. discovering and sharing what can Make The Difference™.

Practically we do this by creating and curating ideas, incubating them and helping brand, publish and share them.

“Simplicity Is The Ultimate Sophistication.”

Leonardo da Vinci

Take the best and spread it around, “so that everyone grows up with better things”.

Steve Jobs

Our Vision & North Star: The Simple Idea™ Makes The Difference™

Since 1980, we are committed to Making The Difference™ and sharing The Simple Idea that Makes The Difference™. Click here and you can explore our motivations and our why.

If you’re new to our world we recommend you start with the book “Chaos To Clarity | How To Get Out Of Your Own Way And Remember What Really Matters“.

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